I use professional photography for every single listing, but my photographer isn’t your run-of-the-mill “point-and-shoot and pray for the best” guy. He’s an architectural photographer, yes, the kind who studies lines, light, symmetry, and structure like it’s a sacred art form, which means your home gets showcased with a level of precision and beauty most agents don’t even know exists. I’ve trusted him with my listings for nine years, and he consistently delivers magazine-worthy images that make buyers stop scrolling, lean in, and actually feel something. In a market where first impressions live and die online, this is the secret weapon you want on your side.

When it comes to marketing your home, I don’t just “post it on social media” and cross my fingers like half the industry. I run a full-blown digital spotlight show. I’ve spent years mastering social platforms, algorithms, trends, and the kind of storytelling that actually makes people pause mid-scroll. Your home doesn’t just get pushed out, it gets strategically showcased with targeted reach, engaging content, and the kind of polished presentation that makes buyers think, “Wait… I want to live there.” From video tours to reels that actually get watched, your home gets the luxury-level visibility it deserves. This isn’t casual posting. This is curated, high-impact marketing designed to get results.

I’ve upgraded from the old-fashioned, cookie-bribing open house routine to something far more effective and safer: virtual open houses. Instead of relying on a handful of strangers wandering through your home on a Sunday, I showcase your property to hundreds, sometimes thousands, of potential buyers online. It’s cleaner, smarter, safer, and dramatically more targeted. You still get the real-time engagement, the questions answered, and the serious buyers leaning in… without the foot traffic, the disruption, or the security concerns of letting the public roam your home. And if you truly prefer a traditional open house, I can coordinate that with another broker in my office. But virtual? It’s the modern, efficient, safety-first approach that gets results.

Every listing I take gets an HD video tour, no exceptions, no shortcuts. The only thing that changes is how I style and market that video based on the package you choose and the price point of your home. Sometimes it’s a cinematic walk-through, sometimes it’s a lifestyle-focused spotlight piece, and sometimes it’s a high-energy social media cut designed to pull buyers in fast. But no matter what, you’re getting a polished, professional video that shows off your home in a way photos alone can’t touch. Buyers don’t just see your home, they experience it. And in today’s digital-first market, that’s the kind of edge that gets attention… and offers.

I use virtual staging strategically, never just for the sake of it, but exactly when your home needs that extra “wow” factor. If your home is vacant, virtual staging helps buyers visualize how the space actually lives. And if there’s a room we want to highlight in a special way, an office, a media room, a dreamy primary suite, it lets us showcase its full potential without moving a single piece of furniture. It’s clean, cost-effective, incredibly realistic, and one of the most powerful tools for helping buyers emotionally connect with your home before they ever step foot inside.

I also use digital floor plans and the Cortex AI platform to create immersive 3D walkthroughs that give buyers the kind of clarity and confidence photos alone can’t provide. These tools let them explore your home room by room, get a true sense of the layout, and understand how the spaces flow, all from their phone or laptop. It’s like giving them a private tour on demand, 24/7. I bring this level of detail in when it truly elevates your listing, especially if your home has a unique layout, generous square footage, or standout features worth highlighting from every angle. It’s modern, immersive, and one of the best ways to help buyers fall in love before they ever schedule a showing.