How to Price Your Home to Sell: A Friend-to-Friend Guide to Strategy, Psychology, and Profit

How to Price Your Home to Sell: A Friend-to-Friend Guide to Strategy, Psychology, and Profit

Today, I’m lifting the curtain on how a seasoned real estate broker thinks about pricing. Beyond the normal “pull three comps and call it a day” routine. We’re going to talk about buyer psychology, market micro-dynamics, risk management, and the quiet little adjustments that can swing your outcome by tens of thousands of dollars. And yes, we’re going to talk about the emotions that make smart sellers do… less smart things.

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